Brand Manager of tourist destinations
Profession will appear after 2020
Trends
The specialist, who creates a brand of tourist destination, forms a portrait, positioning strategy and concept of promotion (terms of reference) of tourist services and destinations for advertising agencies, as well as ensuring the maintenance of their reputation. Determines the target audience for tourist services offering, identifies their requirements as consumers and attitude to the offered services. Engages in developing marketing policy and promoting the brand of tourist destination.
Professional novelty: creation of a brand of domestic tourist destinations on the domestic and world level.
Key competences:
- knowledge in the field of marketing, nuances of tourist destinations promotion.
- knowledge in the field of tourism, geography, history and cultural heritage.
- to understand the psychology of consumers of tourist services.
Over-professional skills

Customer focus

Intersectoral communication

Artistic creativity

Systemic thinking

Project and process management

Environmental thinking
Educational institutions

University "Almaty"

Kazakh American Free University

Ш.Есенов атындағы Каспий мемлекеттік технологиялар және инжиниринг университеті

South Kazakhstan State University. M. Auezova

Turan University

Aktobe Regional State University named K. Zhubanova

Taraz State University named after M.Kh. Dulati

Zhetysu State University named after I. Zhansugurov

Kazakh State Women's Pedagogical University

University of International Business

Kazakh National University. Al-Farabi

Almaty Technological University

Eurasian National University. L.N. Gumilyov

University of Foreign Languages and Business Career

Narxoz University

Pavlodar State University named after S. Toraigyrova

Kazakh Academy of sport & tourism
Companies in which this profession may be in demand

LLP Tourist Center "Golden Caravan"

LLP "Turkestan Elite Tour"

Kan Tengri Expeditions LLP