Skills of artistic creativity, the ability to express feelings and emotions in figurative forms, the ability to create your own artistic images, the presence of a developed aesthetic taste. In the future, robots and machines will replace humans in many areas.

The only sphere that is not yet available to machines is the sphere of creativity. Specialists with creative skills will gain an advantage in almost all areas of business.

The emerging trend of personification and individualization of goods and services will continue to develop and the day is not far off when all goods and services will become as personalized as possible. Accordingly, the demand for new creative forms of advertising and marketing that take into account the individual characteristics of the consumer will increase.