They understand customer focus as the ability to work with customer requests, the ability of the company and employees to timely determine the desires of customers in order to satisfy them with their products or services with maximum benefit. This competency has become critical to the success of companies, competition for consumers is growing all the time, and all employers want to see customer-oriented employees. In the second half of the 20th century, the concept of an internal client appeared, i.e. an intermediate consumer located further along the production chain within the same company. Possession of this competency allows you to accurately understand the client’s request and offer the most suitable solution for him, as well as to build the production and service process more rationally, eliminating the stages that are not important for the client.

Skills of artistic creativity, the ability to express feelings and emotions in figurative forms, the ability to create your own artistic images, the presence of a developed aesthetic taste. In the future, robots and machines will replace humans in many areas.

The only sphere that is not yet available to machines is the sphere of creativity. Specialists with creative skills will gain an advantage in almost all areas of business.

The emerging trend of personification and individualization of goods and services will continue to develop and the day is not far off when all goods and services will become as personalized as possible. Accordingly, the demand for new creative forms of advertising and marketing that take into account the individual characteristics of the consumer will increase.