They understand customer focus as the ability to work with customer requests, the ability of the company and employees to timely determine the desires of customers in order to satisfy them with their products or services with maximum benefit. This competency has become critical to the success of companies, competition for consumers is growing all the time, and all employers want to see customer-oriented employees. In the second half of the 20th century, the concept of an internal client appeared, i.e. an intermediate consumer located further along the production chain within the same company. Possession of this competency allows you to accurately understand the client’s request and offer the most suitable solution for him, as well as to build the production and service process more rationally, eliminating the stages that are not important for the client.

Multiculturalism is the preservation and development in a particular community (state or enterprise) of the cultural characteristics of the people there. Multiculturalism and multilingualism at the enterprise involves not only the consideration of national or religious cultures, but also cultures of thinking, psychotypes, communications and individual characteristics.

The modern world is becoming global at a rapid pace. Already now is no exception a company in which specialists who are born or reside in different parts of the earth work. The policy of multiculturalism and multilingualism sets the vector for the interaction of dissimilar people: not to conflict, but to recognize each other.

The changes taking place today pose new, unprecedented hitherto challenges. It is generally recognized that the most effective solutions are born at the intersection of different areas of knowledge, approaches, and cultures. The most effective teams include people with different characteristics of thinking, psychology, distribution of roles in the team. Multicultural teams will be able to find effective unusual solutions and even solve problems that still cannot be solved.